True Blue.

Celebrating the power and the pride of the UB community.

True Blue isn’t just a color; it’s a spirit. It’s an invitation to you, and to the entire UB community, to show our pride and celebrate our common connection. It highlights the ways that students, faculty, staff and alumni personify UB every day—in the classroom and in the community, on the field and in the stands, here on campus and in places around the world. 🤘

Spirited. Connected. Inspired. Unstoppable. We are all True Blue.

See what being True Blue is all about

Share your True Blue pride

Participate in True Blue Fridays

Faces & Voices
Takesha Leonard portrait.
“I'm most excited about bringing that love, passion and heart of UB to our communities and other students.”
11/10/22

Takesha Leonard

Mentor and Student, School of Nursing

Madison Ciccarella.
“Join a club, society, or Greek organization at UB. The sense of community changed my entire college experience for the better.”
1/18/22

Madison Ciccarella
Mechanical engineering student

Jiale Xu.
“UB is one of the most welcoming universities to international students, and I like its inclusive research environment.”
6/17/22

Jiale Xu

PhD '20, environmental engineering  

Lisa Kanbur.
“Through student clubs I have found a sense of community with people that motivate me and inspire me every day. ”
9/17/24

Lisa Kanbur
Computer science student

portrait of eric syty.
“Athletics gives you that feeling of family. It's a sense of pride, there's nothing that beats it.”
11/10/22

Eric Syty

Staff, International Student Services

Angelique.
“What I like the most are the people and community at UB! Everyone here is super welcoming and kind. ”
4/26/22

Angelique Jan Miane
 Mechanical Engineering Major

portrait of alyssa.
“UB offers so many opportunities to explore different hobbies and career paths, and that has made my college experience so memorable.”
2/8/22

Alyssa

Student

portrait of daniela sandler.
“The level of academic excellence here is exceptional.”
9/14/23

Daniela Sandler

Associate Professor, School of Architecture and Planning

Jim Atwood.
“The friendliness and diversity at UB are wonderful.”
2/8/22

Jim Atwood

Faculty, College of Arts and Sciences

portrait of keenan gibbons.
“I'm really proud to be part of UB because  everyone is working towards the same goal of establishing UB as a top-tier public research institution.”
9/14/23

Keenan Gibbons

Community Engagement Specialist, Clinical and Translational Science Institute

Rosaura Romero portrait.
“Seeing how much my colleagues care about what they do inspires me.”
9/14/23

Rosaura Romero

Senior Research Support Specialist, UB Regional Institute

portrait of nick taboni.
“Everyone who goes to UB is always just so proud to be part of it.”
11/10/22

Nicholas

Student

Jaclyn Morrison-Cole.
"UB has a reputation not only for the diversity of its student body, but for the camaraderie and enriching lifestyle created by students and faculty."
4/23/21

Jaclyn Morrison-Cole, MD ’11
Jacobs School of Medicine and Biomedical Sciences

Ethen.
“It truly is the diversity of people at UB that makes it great.”
2/8/22

Ethan

Student

Cameron Grace.
“Studying engineering at the University at Buffalo is an absolute privilege, and the faculty and staff are second to none.”
11/21/22

Cameron Grace
Aerospace engineering student

Daphne.
“I am proud to be part of such a welcoming community and to have so many opportunities provided to me.”
2/8/22

Daphne

Student

Portrait of Pete Logiudice.
“UB is so important to me. It's part of my fabric.”
9/14/23

Pete Logiudice

Assistant Director of Community Relations, Wellness and Work Life Balance

portrait of tammie.
“I'm proud to be part of the UB community. It's a university that goes beyond just academic success. It's really a family.”
11/10/22

Tammie Lee Demler

Faculty, School of Pharmacy and Pharmaceutical Sciences

portrait of Matt Taboni.
“At UB I've never worried about not being able to accomplish something because I know there's so much opportunity, networks and people to support me.”
11/10/22

Matthew

Student

Portrait of Imani Muhammad Graham.
“I think of the people at UB-my advisors, my professors, my classmates, the people I'm in clubs with-and I feel supported.”
9/14/23

Imani Muhammad-Graham

Student, School of Engineering and Applied Sciences

emma.
“Seeing how much UB does in various communities and the advancements in technology that take place here are incredible.”
2/8/22

Emma

Student

Viva Ayvar.
“The university and the people here really care, and can really make a difference in your life.”
1/29/21

Viva Ayvar, student

previous next

Get Your UB Gear

Find the latest UB merch from one of these officially licensed, on-campus retailers to show your True Blue pride.

UB Bulls Team Shop

UB Bookstore

Buffalo Gift and Greek

Campus Tees

It starts in the stands.

True Blue student club logo.

Nobody shows pride better than the UB True Blue student club, known as the rowdiest student section in the MAC. Backed by UB Athletics, the club has been supporting UB Bulls since 2007 by showing up with energy, noise and unmatchable spirit.  

Learn more and join now
Go Bulls Little Victor.

Blue-out Alumni Arena

Wear your UB swag to turn the stands into a sea of blue when the Bulls take on Akron. Plus, the first 500 students will receive a special True Blue tee. 

Tip-off: January 21 at 7 p.m.

Get your tickets today

Don't miss the MAC-tion!

Cheer on your Bulls, no matter the season, no matter the weather. Check out the latest recaps, scores and schedules for all of your UB Bulls NCAA Division I intercollegiate sports teams.

Scores, schedules and more