For help reaching an expert on deadline, please contact UB's media relations team at 716-645-6969 or ub-news@buffalo.edu.

In his 2024 book, The M&A Failure Trap: Why Most Mergers and Acquisitions Fail and How the Few Succeed, Feng Gu reveals the major drivers of acquisitions’ success and failure. His research provides top-level management, directors and investors with a blueprint to avoid the missteps that have led companies astray and align strategies to achieve sustainable long-term growth.

He also is the author of The End of Accounting and the Path Forward for Investors and Managers, a widely circulated book in which he argues that Generally Accepted Accounting Principles (GAAP) have lost their relevance and recommends overhauling traditional earnings reports to highlight a company’s strategic resources — not the variables found on traditional earnings reports.

Gu has researched management disclosure of financial and nonfinancial information, valuation and management of intangible assets, analyst forecasting, corporate governance and insider trading. His expertise has been featured in such major media as Bloomberg Business, The Financial Times, Forbes, The Economist, Barron’s, Fortune, The Wall Street Journal and The New York Times.

Feng Gu, PhD
Professor and Chair of Accounting and Law
University at Buffalo School of Management

• Feng Gu can be reached most quickly through Jackie Ghosen in the School of Management Communications Office at 716-645-2833 or mgt-pr@buffalo.edu.
  
• Feng Gu's website