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Heather Orom

Associate Professor of Community Health and Health Behavior
University at Buffalo School of Public Health and Health Professions

AREAS OF EXPERTISE:

Health information avoidance, illness risk perception

Head shot of Heather Orom, University at Buffalo health disparities expert.

Heather Orom can speak to the media about health information avoidance, or reluctance to engage with health information and associated behavior such as not obtaining medical care or screening — for example, colon cancer screening.

Orom conducts research on who avoids health information, its consequences and how to disrupt it through, for example, using humor to encourage people to engage with health information.

Orom is also an expert on factors that affect people’s perception of their personal risk for developing disease.

CONTACT:

Heather Orom, PhD
Associate Professor of Community Health and Health Behavior, University at Buffalo School of Public Health and Health Professions
Associate Director, University at Buffalo Community Health Equity Research Institute

NEWS ABOUT HEATHER OROM