News & information from UB, New York's flagship university
For help reaching an expert on deadline, please contact UB's media relations team at 716-645-6969 or ub-news@buffalo.edu.
Note to members of the news media:
The correct name of the university is “University at Buffalo,” not “University of Buffalo.”
Sunyee Yoon
Associate Professor of Marketing
University at Buffalo School of Management
AREAS OF EXPERTISE:
Social status and mobility; socially responsible consumption; products that promote animal welfare; consumer behavior
Sunyee Yoon studies how perceptions of economic inequality or hardship affect consumer behavior, including impulsive spending and luxury consumption. Her research also explores what motivates consumers to choose or avoid animal welfare products (goods typically used in supply chains that promote the welfare of animals, such as cruelty-free cosmetics, pasture-raised chicken and vegan food).
LANGUAGES:
Yoon can respond to interview requests in English and Korean.
CONTACT:
Sunyee Yoon, PhD
Associate Professor of Marketing
University at Buffalo School of Management
- Sunyee Yoon can be reached most quickly through Jackie Ghosen in the School of Management Communications Office at 716-645-2833 or mgt-pr@buffalo.edu.
- Sunyee Yoon's website