Jain To Discuss “Sucker Potential” At “UB At Sunrise”

BUFFALO, N.Y. -- The late showman P.T. Barnum is quoted as saying, "there's a sucker born every minute," and proved it with his traveling shows.

UB marketing maven Arun K. Jain, Ph.D., will discuss the "sucker potential" in his lecture entitled "Modern Barnums and the Suckers Among Us," to be held May 3 at the "UB at Sunrise" community breakfast.

The program, which will begin at 7:30 a.m. and includes a full breakfast, will be held in the Center for Tomorrow on the North Campus.

Jain is Samuel P. Capen Professor of Marketing Research and chair of the Department of Marketing in the UB School of Management.

Tickets for the program are $12 for UB Alumni Association members and UB staff and $15 for all others. For information and reservations, call 829-2608. Visa and MasterCard are accepted by phone.

The "UB at Sunrise" community breakfast series is presented by the UB Alumni Association and supported by the offices of University Development, News Services, Publications and Public Service and Urban Affairs, all at UB.

Corporate sponsors are Adelphia and The Sheraton Four Points hotel.