New Program Supports Startups at UB Technology Incubator

BUFFALO, N.Y. -- Paul McAfee, CEO of eXubrio, LLC, has been appointed entrepreneur-in-residence at the University at Buffalo Technology Incubator, part of the UB Office of Science, Technology Transfer and Economic Outreach (STOR). McAfee will help UB-affiliated startups and faculty entrepreneurs in developing their emerging businesses.

"Paul is a tremendous asset for STOR. His work with start-up business and inventive researchers will help us in our commercialization efforts," said Woodrow "Woody" Maggard, UB associate vice provost and associate director of STOR.

"By adding Paul to our team, we are providing important on-site marketing, business planning and business development support -- all of which are critical for early-stage businesses."

McAfee will be available to meet with companies and faculty on a weekly basis at STOR's office, located in the UB Technology Incubator at Baird Research Park on Sweet Home Road, Amherst. With more than 30 years of experience in global, high technology executive-level sales and marketing, McAfee specializes in working with emerging companies. He holds a similar position at the University of Rochester.

McAfee is founder of management consulting firm eXubrio, LLC. eXubrio serves emerging technology companies by helping them to improve their marketing and sales effectiveness while managing carefully their limited early-stage funds. The company provides full-service strategic planning, public relations, marketing communications, graphic design, lead generation, sales and Web-site management services. eXubrio's primary office is in Buffalo. It has satellite offices in Rochester and Tel Aviv, Israel.

He is a resident of Amherst.

STOR is the primary commercialization and technology transfer office of the University at Buffalo. It identifies, protects and commercializes the outcomes and discoveries of research conducted at UB for the public good, and provides a continuum of business development support for the university's technologies, entrepreneurs and start-up companies.