UBC2C HOLLYWOOD's "Sunday Morning Mentoring Madness": Tricks of the Trade Will Be Shared with UB Scholarship Students, Young Professionals by Entertainment VIPs at First Annual UB Entertainment and Media Symposium

BUFFALO, N.Y. -- The next generation of entertainment industry professionals will learn what it takes to make it in the "biz" at the University at Buffalo's UBC2C HOLLYWOOD Entertainment and Media Symposium's special "Sunday Morning Mentoring Madness" mentoring session on June 28 at the Writer's Boot Camp in Bergamot Station, Santa Monica.

Veteran marketing executive Madelyn Hammond, principal of Madelyn Hammond and Associates, a marketing and branding agency specializing in entertainment, media and technology, will give real life examples of how to succeed and survive in the entertainment industry. Hammond most recently was the chief marketing officer for Daily Variety, Variety and Variety.com. She previously worked in various positions for Columbia Pictures, AMC Theatres, Turner Pictures, MGM/UA and Sony Pictures.

As students enter a difficult job market in a tough economy, Hammond and other industry VIPS, from ex-presidents of studios, lawyers and acquisition executives to producers, publicists and magazine editors, will provide valuable, insightful advice on how get a foot in the door to an audience of college students -- including 42 UB students attending the conference from Buffalo on scholarship -- as well as UB alumni and other young professionals living and working in Los Angeles. Hammond's inspirational talk will open up the session at 9 a.m. From 10 a.m. to 1 p.m., participants will also have a chance to meet in small groups with industry VIPs, including:

• Mitch Ackerman, owner, A Players Entertainment, former executive VP of production for Walt Disney/Touchstone Television

• Janette Baxa, director of publicity, Nederlander Concerts

• Jody Kleinberg Biehl, director, UB Journalism Certificate Program

• Howard K. Brodwin, managing director, Team Marketing Systems

• Seth Burton, assistant director of communications, Los Angeles Clippers

• Dwayne Corbitt, co-president/partner, FarCor Studios

• Michael Dalling, film festival consultant, former executive vice president, Worldwide Film Marketing & Publicity, Rogers & Cowan

• Ralph Farquhar, co-president/partner, FarCor Studios, producer/writer, ("The Proud Family," "South Central," "Moesha," "Da Jammies")

• Carol Green, film production publicist

• Karen-Eileen Gordon, actor ("Bachelor Party 2," "Curb Your Enthusiasm")

• Andrew Hindes, president/founder, The In-House Writer

• Steve Herbert, chief engineer, NPR affiliate KCRW and KCRW.com

• William Keck, senior editor, TV Guide Magazine

• Richard Lawrence, owner, Rebel Entertainment Partners

• Glenn T. Litwak, Esq., founding member Litwak & Havkin

• Dany Margolies, executive editor, Backstage

• Leonard Morpurgo, vice president, Murray Weissman and Associates

• Julian Myers, president, Julian Myers Public Relations

• Seth Nagel, founder of Lafayette Drive Entertainment

• Sean Nealon, reporter, Riverside Press Enterprise

• Steven Christopher Parker, actor ("ER," "Juno," "Rebound")

• Marcie Polier, founder /president, Homemade Entertainment; founder/former president and current chairman emeritus EDI, now known as Nielsen

• Carlos Reig-Plaza, actor ("The Abandoned" "Days of Our Lives")

• Liz Rooney, president, OCTV/Out and About TV/Red Carpet TV

• Alfonse Ruggiero, award-winning screen-writer; award-winning documentary filmmaker

• Lee Sacks, principal/owner Lee Sacks Law

• Jacqueline Saint Anne, Emmy®-winning costume designer and former president of the Costume Designers Guild

• Flo Selfman, Selfman & Others Public Relations; president, Independent Writers of Southern California (IWOSC)

• Paula Silver, president/CIO, Beyond the Box Productions

• Fiona Smyth, industry multi-hyphenate

• Francis Specker, entertainment, news and sports photojournalist

• Eric Trules, associate professor, USC School of Theatre, Fulbright Senior Specialist, director/producer of the documentary, The Poet and the Con

• Carrie White, publicity manager/auction manager, Screen Actors Guild Awards®

• Lili Ungar owner/president, Lili Ungar Public Relations

• David Urabe, president and co-founder Convolo Productions

• Bonnie Winings, founding partner, Shepley Winings Public Relations Group, Inc.

UBC2C HOLLYWOOD's "Sunday Morning Mentoring Madness" will also feature a human resources station, offering job resource information and counsel. Registrants will get pointers on how and where to look for jobs, tips on creating a successful resume and other valuable resources about possible opportunities.

Led by veteran industry UB alumni, UBC2C HOLLYWOOD includes Saturday workshops in acting, directing, comedy writing, animation writing, stand-up comedy performance, vocal performance, independent film production/marketing, magazine journalism and entertainment news media. The symposium will conclude with a keynote address by Steven Gaydos, Variety's executive editor, features.

The producers of UBC2C HOLLYWOOD are Christine La Monte of La Monte Productions and Rosalind Jarrett, executive in charge of publicity for the Screen Actors Guild Awards®, both UB alumnae and members of the UB College of Arts and Sciences Dean's Advisory Council. UBC2C is a presentation of the UB College of Arts and Sciences.

Sponsors for UBC2C HOLLYWOOD include VarietyMediaCareers.com, Writers Boot Camp, Bergamot Station and Creative Handbook. VarietyMediaCareers.com, Variety's new job site for those looking for careers in the entertainment and media industry, is the symposium's exclusive media sponsor. Variety is hosting a special "Day at Variety" internship on June 26 for the symposium's entertainment news media and journalism students. Writers Boot Camp, the event venue sponsor, is in its 20th year of providing intensive coursework and support for the full development of creative material in the entertainment industry. For a complete list of workshop leaders, guest speakers and mentors with biographical background visit http://www.ubc2c.com.

UBC2C HOLLYWOOD Entertainment and Media Symposium is the first in a series of UB symposia in major markets intended to give the "next generation" opportunities to learn and network with industry professionals. UBC2C NEW YORK is slated for 2010 in New York City.