Media Advisory: Harness the power of marketing to get noticed

BUFFALO, N.Y. – The third installment of the Innovation Lecture Series presented by the University at Buffalo’s New York State Center of Excellence in Bioinformatics and Life Sciences (CBLS) will feature special guest Susan (Sue) Mangicaro, MPA, BSN, president of medical device marketing, product development and corporate social responsibility at S. Scott Global LLC.

Mangicaro will discuss how to establish a brand, sales and how to expand the field of opportunity in order to stand out in a world of competitors vying for the next customer.

What: “5 Marketing Tips for Cutting the Clutter and Engaging a Fickle Audience”

Where: CBLS, 701 Ellicott Street Buffalo.

When: Thursday, Nov. 12, from 4-5 p.m.

How: To register for this free event, visit cuttheclutter.eventbrite.com.

Participants are invited to attend Beakers & Beer, a free networking event on the CBLS second-floor bridge featuring complementary food and drinks immediately after the lecture. Beakers & Beer is sponsored by the Buffalo Niagara Medical Campus, and registration is required at http://www.bnmc.org/events/beakers-n-beer-at-new-york-state-center-of-excellence-in-bioinformatics-life-sciences/

Media interested in attending the event are asked to contact Julie Molenda, marketing communications manager, at juliemol@buffalo.edu or 716-881-7997.

Launched by UB’s New York State Center of Excellence in Bioinformatics & Life Sciences (CBLS) in 2007, the Innovation Lecture Series is free and open to the public from September to April. Hear firsthand about how Western New York is expanding in life sciences, advanced manufacturing, economic development and much more while networking with leaders from the region and beyond.