Media Advisory: UB and Reddy Bikeshare to announce 50-bike upgrade on Wednesday

BUFFALO, N.Y. — Representatives from the University at Buffalo and Reddy Bikeshare will unveil 50 newly branded bicycles on Wednesday and lead an inaugural ride on UB’s North Campus.

The new bikes — emblazoned in the university’s signature blue and white colors — will become available to the UB community following the event. Here are details for Wednesday’s event.

Visuals: Representatives from UB and Reddy Bikeshare will speak to the media near a newly installed bike share station, and will subsequently lead an inaugural group bike ride around Putnam Way.

When: Wednesday, Sept, 12 at 11:30 a.m.

Where: Lee Loop, near UB Commons on North Campus. See map: http://www.buffalo.edu/home/visiting-ub/CampusMaps/maps.html#UBCMNS.

Special offer: The first 50 students, faculty or staff to sign up for UB Bikeshare will have their $10 annual fee waived by using the promo code UBLAUNCH18 during registration.

Background: The bikes are part of the university’s growing UB Bikeshare program. Since debuting in 2012, more than 1,000 students, faculty and staff have joined the program. Currently, there are 315 active members who have collectively travelled nearly 10,000 miles.

The bikes are equipped with GPS capabilities — the same as the 200 bikes in the Reddy Bikeshare fleet within the City of Buffalo. UB bike share enrollees also have access to the city’s Reddy bikes with their annual membership.

UB Bikeshare is one of many university efforts to promote bicycling. Other endeavors include creating bike lanes, installing bike racks throughout each of the university’s three campuses and adding tools such as communal air pumps.