University at Buffalo (UB)
News & information from UB, New York's flagship university
Release Date: September 22, 2004 This content is archived.
An article in the Pittsburgh Post-Gazette on efforts by that region's dominant grocery store to launch a new private-label brand aimed directly at discount shoppers quotes Arun K. Jain, professor and chair of marketing, who says if people like the private-label products, it builds customer loyalty and encourage people to shop in that particular store. Go to article.