University at Buffalo (UB)
News & information from UB, New York's flagship university
Release Date: November 14, 2004 This content is archived.
An article in the Daily Herald on supermarket discount cards calls them good for business and buyers, and quotes Arun Jain, professor and chair of marketing, who said knowing who the customers are and what they are buying is critical to supermarkets, which receive roughly 80 percent of their revenue from 20 percent of their customers. Go to article.