For businesses, reputation is everything

An article in the Baltimore Sun on the predicament that a handful of the most famous companies face when their names, once synonymous with business success, becomes shorthand for misbehavior quotes Arun Jain, professor and chair of marketing, who said the segment of the market that patronizes companies such as Wal-Mart and McDonald's don't care about reputation, but the companies "don't like the image of being attacked. They would like to expand and they're afraid this type of thing will hurt them." Go to article.