Companies use Olympics to raise brand awareness

An article on MSNBC on companies such as Visa, Coca-Cola, McDonald's and Samsung trying to raise brand awareness by tying their products to the winter Olympics quotes Arun Jain, professor and chair of marketing, who said "Companies like Coke and Budweiser can't afford not to be there; the lost opportunity would cost them dearly. North America is no longer the growth market; India and China now represent the largest untapped markets. And brand awareness can lead to consumption habits." Go to article.