University at Buffalo (UB)
News & information from UB, New York's flagship university
Release Date: December 4, 2006 This content is archived.
An article in the Palm Beach Post on exclusive retailers such as Tiffany & Co. that offer inexpensive token gifts quotes Arun Jain, Samuel P. Capen Professor of Marketing, who said, "What they're doing is playing on their brand equity." Go to article.
John Della Contrada
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