The Street: Jain comments on merger of health food stores

An article in The Street on organic and health food store Whole Foods' proposed acquisition of rival Wild Oats quotes Arun Jain, Samuel P. Capen Professor of Marketing Research, who said, "The changes that need to be made at Wild Oats are precisely what Whole Foods is good at. This isn't General Motors taking over Chrysler where the blind [would be] leading the blind....It was very important for Whole Foods to expand quickly. This frees them of the hassle of looking for read estate and recruiting employees." Go to article.