Woman's Day: Jain quoted on tips to help lower grocery bills

Release Date: June 12, 2007 This content is archived.

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Arun Jain, Samuel P. Capen Professor of Marketing Research, is quoted in the June 19 issue of Woman's Day magazine in a cover story article on shopping tips to help lower grocery bills. "They'll say, 'This contains XYT2' -- or some technical-sounding name -- and all of a sudden the product becomes desirable,". he said. "Just because the manufacturer says it's in there doesn't mean it's an enhancement and worth paying more for." Go to article.

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