Woman's Day: Jain quoted on tips to help lower grocery bills

Arun Jain, Samuel P. Capen Professor of Marketing Research, is quoted in the June 19 issue of Woman's Day magazine in a cover story article on shopping tips to help lower grocery bills. "They'll say, 'This contains XYT2' -- or some technical-sounding name -- and all of a sudden the product becomes desirable,". he said. "Just because the manufacturer says it's in there doesn't mean it's an enhancement and worth paying more for." Go to article.