News & information from UB, New York's flagship university
Release Date: October 22, 2007 This content is archived.
An article in the Akron Beacon Journal on members of a coupon-clipping club that saves tremendous amounts of money on their groceries quotes Debu Talukdar, associate professor of marketing, who said, "They just like the thrill of getting a bargain. It's a combination of money saving and this thrill."
John Della Contrada
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