USA Today: Pelham discusses what's in a name

Release Date: November 15, 2007 This content is archived.

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An article in USA Today on new research that suggests your name can negatively undermine your goals quotes Brett Pelham, associate professor of psychology, who said "If this is an unconscious preference, it suggests we don't really have free will about certain important decisions. We don't really make those decisions for the reasons we thought we did."

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