University at Buffalo (UB)
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Release Date: January 7, 2010 This content is archived.
An article in Smart Money magazine about grocery and drug stores that are reducing the number of products they carry to more manageable levels in response to shoppers who are overwhelmed by too much choice quotes Arun Jain, Samuel P. Capen Professor of Marketing Research.
John Della Contrada
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521 Capen Hall
Buffalo, NY 14260
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