NPR: Cheaper healthful food isn't enough to change shopping habits

Release Date: March 15, 2010 This content is archived.

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A story on NPR about financial incentives aimed at encouraging healthier food choices reports that to find out how prices influence those choices, UB researchers set up an experiment where they could control food prices and see how shoppers responded. The story interviews Leonard Epstein, professor of pediatrics and social and preventive medicine.

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