News & information from UB, New York's flagship university
Release Date: April 13, 2010 This content is archived.
Steve Hoffman, UB professor of sociology, is quoted in an MSNBC story about "Five personality traits that divide us politically." Hoffman, who has published research on political beliefs, said "You tend to form emotional ties to the belief that you hold," so people seek out information that confirms their beliefs.
John Della Contrada
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