New York Times: Real evidence for diets that are just imaginary

Leonard Epstein, professor of pediatrics and social and preventive medicine, is quoted in an article in The New York Times about research in the current issue of Science that showed the benefits of "imaginary eating," and found that when people imagined themselves eating M&Ms or pieces of cheese, they were less likely to gorge themselves on the real thing. The findings raise intriguing questions for further research, Epstein said.