USA Today interviews pop culture expert on future of the E-Trade baby

Published July 8, 2013 This content is archived.

An article in USA Today about the future of the E-Trade baby, one of the most famous and successful spokesbabies in advertising history, quotes pop culture expert Elayne Rapping, professor emeritus of American studies. “The kid humanized the whole business of trading,” she said. “While other babies are just pictures, this one has a personality that is pure pop culture.”

http://www.usatoday.com/story/money/business/2013/06/28/etrade-baby-grey-new-york-super-bowl-advertising/2472711/