CASE Currents features work of UB Office of Communications

The work of UB’s Office of University Communications was featured in a CASE Currents cover story on how some communications and marketing professionals are measuring their successes and tying them to their institution’s goals and objectives.   The story, which is not available online, quotes UB’s Joe Brennan, associate vice president for communications, and directs readers to a measurement dashboard developed by UB’s communications team: http://bit.ly/UBmeasurements.  “You can make sure your tactics are aligned with your strategies and that all of it is working to achieve goals,” Brennan said.