The meteoric rise and fall of proprietary gas cards

An article in U.S. News & World Report about the growing use of general credit cards and the declining use of proprietary gas cards, private-label credit cards that can only be used at particular gas stations, quotes Lewis Mandelll, professor emeritus of finance and managerial economics in the UB School of Management, and the author of "The Credit Card: A History." "In terms of behavioral economics, [complicated reward systems have] great appeal to certain people who really like lotteries," he said. But if you can't easily understand the redemption policies on your card, he said, there's a good chance you aren't getting the best deal. The article also appeared on Yahoo News.

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http://money.usnews.com/money/blogs/my-money/articles/2016-02-16/the-meteoric-rise-and-fall-of-proprietary-gas-cards

https://news.yahoo.com/meteoric-rise-fall-proprietary-gas-cards-160209665.html