Chipotle did the right thing with latest restaurant closing, but takes a big PR hit

An article in Forbes about the decision by Chipotle Mexican Grill to shut down a Massachusetts restaurant after four employees came down with the norovirus quotes Charles Lindsey, associate professor of marketing in the School of Management, who said, imagine how things would have gone if they hadn’t closed and customers had become sick. “Quickly closing the store yesterday before any customers got sick was the correct move, both in terms of customer and community welfare, and from an image standpoint,” he said. “Does this latest incident add to their existing PR problems and concerns – yes.”

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http://www.forbes.com/sites/geoffwilliams/2016/03/10/so-about-chipotles-latest-restaurant-closing-and-norovirus-near-miss-pr-experts-weigh-in-again/#70cfe5994fd6