The NFL has high school athletes thinking pink, but where are the proceeds going?

Published October 20, 2016 This content is archived.

An article on the front page of The Washington Post about high school athletes who, like members of the National Football League, are wearing pink during breast cancer awareness month reports that aside from specifically licensed merchandise bearing the NFL pink ribbon shield logo, pink gear sales usually do not benefit any breast cancer-affiliated causes, and quotes Charles Lindsey, associate professor of marketing in the UB School of Management. “To the extent that it leads to a bump or moves the needle in terms of direct donations, that’s great. It’s all good on some level,” he said. “But when you get down to the nitty-gritty, and we’re not just talking about indirect awareness, and we talk about how much [money] passes through, it’s like anything in society: We all can improve.” The article appeared in news outlets around the country, including the Miami Herald, Sacramento Bee, Kansas City Star and Fort Worth Star-Telegram.

https://www.washingtonpost.com/sports/highschools/the-nfl-has-high-school-athletes-thinking-pink-but-where-are-the-proceeds-going/2016/10/19/3771768c-8fe1-11e6-a6a3-d50061aa9fae_story.html

http://www.miamiherald.com/news/nation-world/national/article109296787.html

http://www.sacbee.com/news/nation-world/national/article109296787.html

http://www.kansascity.com/news/nation-world/national/article109296787.html

http://www.star-telegram.com/news/nation-world/national/article109296787.html