Facebook has ability to let advertisers know when teens feel ‘worthless.’ What are the implications?

Mark Bartholomew, professor of law, is quoted in an article on Yahoo News about the backlash Facebook is facing after leaked documents revealed that it has the capability to target teenagers based on their emotional state. “First and foremost, you’re targeting children, and we have different rules about what’s fair and foul when targeting kids vs. adults with advertising,” he said. The Facebook document also highlighted negative, fragile emotions, which he says is “crossing a line between trying to persuade people and manipulating them — that raises grave ethical concerns.”

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https://www.yahoo.com/beauty/facebook-ability-let-advertisers-know-teens-feel-worthless-implications-183245572.html