Companies are raising prices while unemployment is low

A Wall Street Journal article on consumer reaction to rising prices quotes Charles Lindsey, associate professor of marketing in the UB School of Management. “Companies realize there may be more inflationary pressure in the next few years, and maybe consumers will react favorably right now,” Lindsey said. But “customers are always on a budget and will always feel pressure.”

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https://www.wsj.com/articles/are-companies-price-increases-painting-them-into-a-corner-1540566598?mod=searchresults&page=1&pos=1