Will Facebook always be 'free'?

Published August 30, 2019 This content is archived.

USA Today quotes UB law professor Mark Bartholomew in a story on Facebook changing its sign-up page slogan from “It’s free and always will be” to “It’s quick and easy.” Bartholomew tells USA Today that the change may be due to public sentiment. "The public no longer sees Facebook as 'free' — that rings hollow now,” Bartholomew says. “It's almost a cliché to say that you are the product, but everyone now realizes that Facebook tracks you and beams ads to you. It's not a public service."