News & information from UB, New York's flagship university
Published May 17, 2021
Vox interviewed Yotam Ophir about how advertising and product placements on social media can drive some people into debt. “From a very early point in time, there was this unholy marriage between media and advertisers, both of which had a strong motivation to push products,” said Ophir. Product placements and integrated advertising slip into viewer’s social media channels, which can influence them to make impulsive purchases.
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