SmileDirectClub is shutting down. Where does that leave its customers?

Published December 13, 2023

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The Associated Press quotes Thikriat Al-Jewair in a report that SmileDirectClub is closing down and discontinuing its teeth-aligner treatments, leaving existing customers with uncertainties. Orthodontists are cautioning against direct-to-consumer aligners, emphasizing the potential harm and complexity involved in moving teeth. “It’s very easy to cause harm if you’re not properly monitoring the case,” Al-Jewair said. “I cannot overstate the importance of seeing an orthodontist to monitor the care. (Moving teeth) is a very complex process and also very individualized.” 

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