Meet the ultimate influencer. You!

The Hollywood Reporter interviewed Arun Lakshmanan about how Meta and Snapchat are turning your selfies into AI avatars to sell you more stuff. “When you boil it down, [Facebook and Snapchat] are basically advertising delivery systems,” he said. “What’s being sold on these platforms is user attention and the opportunity to persuade users. And these avatars could become extremely compelling persuasion devices. There’s ample research that indicates when you see yourself using a product, it reduces barriers to purchasing that product ...”