UB’s Office of Science, Technology Transfer and Economic Outreach (STOR) has refreshed its signature mark to more accurately communicate its collaborative roles both within UB and the Western New York economy.

STOR serves as UB’s technology transfer, intellectual property, and business incubator arms.

The signature mark is designed to complement other UB entities engaged in economic development, while also distinguishing STOR as a distinct entity. Other UB entities using similar signature marks include UB’s New York State Center of Excellence in Materials Informatics (CMI), UB’s New York State Center of Excellence in Materials Informatics (CBLS), UB’s Center for Computational Research (CCR) and UB’s Office of Economic Development (OED).

STOR worked closely with external partners Gluckworks and White Bicycle to develop a signature mark that would help to uniquely position STOR.

“Our refreshed signature mark conveys the fast, clean and modern aspects of our work,” said UB Vice Provost and SUNY Distinguished Professor Robert J. Genco, who oversees STOR. “Our belief is that commercialization creates jobs, grows wealth, and improves quality of life. Collaboration with both industry and other university departments are what make that possible.”