During the fourth annual UB Giving Day, from noon April 30 to noon May 1, we’re challenging UB faculty, staff, alumni, students, parents and friends from around the world to unite for one cause — the University at Buffalo.

New to this year’s 24-hour campaign are challenges, matches and other special opportunities that will help increase the impact of your investment. Matches and challenges have been made possible by generous donors, including President Satish K. Tripathi and Provost Charles F. Zukoski, and will increase the power of gifts and add a little friendly competition. Invest in an area with a match or challenge and help it earn bonus funds.

“On Giving Day, we rely on faculty, staff and all our constituents to invest in UB and support our outstanding students and extraordinary campus,” says Geoffrey Bartlett, assistant vice president for annual giving. “And this year is no exception. We are grateful for faculty and staff support; they have a direct impact on our students and the next chapter in UB’s history.”

UB Giving Day is kicking off with a celebration — and a special announcement — starting at 11:30 a.m. April 30. Join us on all three campuses for games, prizes, music and to invest in our university. Celebrations will be in the Student Union on the North Campus, in the lobby of Harriman Hall on the South Campus and in the Dannenhoffer Learning Landscape on the second floor of the Jacobs School of Medicine and Biomedical Sciences on the Downtown Campus.

Want another great way to show off your UB pride? Sign up to be a Giving Day ambassador and share challenges, Giving Day progress reports and other updates with your personal networks and help us reach our goal of 1,846 gifts.

Giving back is what brings us together and makes our university great. With your help, we’ve accomplished our Giving Day goals, and we need your help again to be successful this year. Be sure to check out matches and challenges and follow our progress to goal on the Giving Day website.