#GivingTuesday, the biggest giving day of the year, is Nov. 27, and UB employees are urged to turn in their Campaign for the Community pledges on this global day of giving.

The campaign so far has raised $373,361, 44 percent of its $850,000 goal.

Campaign contributions benefit 12,000 agencies that fall under the umbrella of the United Way of Buffalo and Erie County, as well as many more that don’t.

To donate, visit the online pledge site.

The idea for the first #GivingTuesday was dreamed up 2012 by the team at the Belfer Center for Innovation & Social Impact at the 92nd Street Y in New York City as a response to the commercialization and consumerism of the post-Thanksgiving holiday shopping season.

#GivingTuesday connects diverse groups of individuals, communities and organizations around the world for one common purpose: to celebrate and encourage giving.