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The View

Faculty experts weigh in on trending topics. Their views and opinions are based on their expertise and research, and do not represent the official positions of UB.

  • The threat of deepfakes
    11/21/23

    UB AI expert David Doermann warned lawmakers about the dangers of deepfakes and other synthetic media during recent testimony on Capitol Hill.

  • Acapulco prepared for quakes — but not Otis
    11/10/23

    UB engineer Michel Bruneau says the field should consider the consequences of extreme events, not just the odds that they will occur.

  • How your brain stores and retrieves words
    11/8/23

    UB faculty member Nichol Castro says the words you use and the mental dictionary you have are part of what make you and your voice unique.

  • UB expert weighs in on legal cannabis
    11/7/23

    R. Lorraine Collins talks about her work on the subject and why she's an advocate for legalization in the latest edition of the Driven to Discover podcast.

  • ‘Holiday hammock’ defines seasonal shopping
    11/6/23

    UB retail experts say the trend can put shoppers over budget and more items in landfills.

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