Web advertising in which the product changes direction while moving across the screen is more effective than static ads, according to research by the School of Management.

In a Q&A with the UB Reporter, Campaign for the Community Chair Marsha Lewis talks about the campaign and how it reinforced her belief in the goodness and generosity of the UB community.

The ongoing transformation of the third floor of Silverman Library into a state-of-the-art learning landscape is a key component of the Heart of the Campus project.

The Thanksgiving without Borders program aims to enrich the Thanksgiving Day experience for both international students and their UB hosts.

Mary H. Gresham, who has served UB in a variety of roles over the past 45 years, will retire at the end of the fall semester.

UB takes a leadership role in a National Science Foundation plan to use data analytics to solve pressing societal problems.

Children are choosing healthy side dishes and beverages when ordering meals in restaurants, research led by UB faculty member Stephanie Anzman-Frasca has found.

Almost every employer hires interns and UB’s high-powered seminar will show ambitious students how they can join the party.

Law students will act as student attorneys to identify cases in which there is strong evidence of a miscarriage of justice and press the case for redress.

Descendants of authors of slave narratives attending a groundbreaking UB workshop discuss their histories, identities and personal stories.

A university-wide test of the UB Alert notification system, which is activated during an emergency or incident that disrupts university operations, will take place on Nov. 12.

UB has received a five-year extension of its involvement with the Women’s Health Initiative, the groundbreaking study that has yielded major discoveries on chronic diseases that affect postmenopausal women.

The UB Food Lab is co-sponsoring an event designed to bring together community partners, scholars, students and residents to discuss the links between racial, economic and food injustices, and strategies to address them.

UB's annual celebration highlighting the university's global diversity will bring an international perspective to the topic of the media.

UB researchers are studying if changes in decision-making can prevent people with prediabetes from becoming diabetic.

A $4 million gift from the Ralph C. Wilson Jr. Foundation will allow UB Sports Medicine continue its groundbreaking work treating patients and training physicians.

If you’re still searching for your fix of witches, werewolves and other ghouls after Halloween, you may be able to find it, oddly enough, at the UB Libraries.

UB’s Cravens World Collection provided the catalyst for artwork in a new exhibition opening in the UB Art Gallery in the Center for the Arts.

Nursing faculty member Linda Paine Hughes says giving to Mercy Flight Western New York is the most important donation she can make to UB's Campaign for the Community.

UB faculty member Arun Vishwanath says taking into account users' cyber routines is integral to preventing email phishing.

Mobile phone calls are analyzed to thwart crime and track diseases. Now, UB researchers are studying if such data can help combat extreme poverty.

UB pharmacist Edward Bednarczyk says medical marijuana should be held to the same standard as other drugs.

A mutant worm's reaction to a foul smell could lead to new treatment avenues for diseases ranging from schizophrenia to Parkinson’s.

UB geographer Chris Renschler has received a prestigious Fulbright Scholar award to conduct research and lecture in Austria.

Architecture faculty members Georg Rafailidis and Stephanie Davidson have launched a material investigation in search of new expressions for glass in and as architecture.

Civil rights activist Shirley Sherrod shared her powerful message of hope and resiliency as part of a food justice event organized by the Food Lab in UB’s School of Architecture and Planning.

The UB Anderson Gallery will celebrate the generous contributions of David K. Anderson to the arts at UB with an exhibition of artwork donated by Anderson to the university.

In an open letter to the university community, President Satish K. Tripathi talks about UB's commitment to providing an inclusive, welcoming and intellectually open campus.

UB’s Educational Opportunity Center has signed the City of Buffalo Opportunity Pledge, an initiative that encourages businesses, organizations and residents to commit to building a culture of inclusion and equity in Buffalo.

Scientists and artists will talk about how improvisation influences their work — or not — at the next Science & Art Cabaret.

Veterans’ unique medical needs and ways that health care providers can better serve them is the focus of a Joining Forces event.

For the 13th year in a row, UB is ranked among the top 20 U.S. institutions hosting international students.

Jean Wactawski-Wende, dean of the School of Public Health and Health Professions, has been named a SUNY Distinguished Professor, the highest faculty rank in the SUNY system.

Performance art created by UB faculty member Mark Shepard raises awareness of online privacy issues.

Representatives of the Interdisciplinary Science and Engineering Partnership traveled to Washington to discuss strategies for building students' STEM knowledge and expertise.

A one-time Little Brother, UB staff member Ryan Taughrin gives back to Big Brothers Big Sisters of Erie County by mentoring youth as a Big Brother.

A study by School of Management faculty member Veljko Fotak has found that returns are weaker for investments made by highly politicized government-owned investment funds.

A new, onion-like nanoparticle developed by a UB research team could open new frontiers in biomaging, solar energy harvesting and light-based security techniques.

President Satish K. Tripathi thanked Athletics Director Danny White for his contributions to the university and congratulated him on being named athletics director at University of Central Florida.

New UB faculty member Carroll McWilliams Harmon, co-author of a national teen weight-loss surgery study, brings a fresh perspective to Western New York’s pediatric obesity problem.

Security measures in American high schools can have unintended consequences that hinder, rather than help students learn, according to new UB and Canisius College research.

The Cambridge Undergraduate Scholars Program is a shining example of what is becoming a UB academic signature: giving the best students a top-notch, off-campus experience.

The next two concerts in UB's Slee/Visiting Artist Series will present Beethoven's complete works for cello and piano.

A UB doctoral student studying in Paris and three faculty members with ties to the city talk about the terrorist attacks.

In the first in a series of essays on the student art project, Teresa Miller talks about the reaction of students of color to the signs and looks at the lived experiences of these students.

Social Work professor Hilary Weaver says preventing Syrian refugees from entering the U.S. would fuel, not curb, terrorism.

UB has launched UB H.O.M.E., a new program providing financial assistance to UB employees who buy homes in South Campus neighborhoods.

Allen Greene, a senior athletics administrator who has played a key role in elevating UB’s athletics profile nationally, has been promoted to director of athletics.

UB researchers Luis A. Colón and Mark T. Swihart have been named fellows of the American Association for the Advancement of Science.

UB neuroscientist Zhen Yan has received a $2 million grant to explore what stress does to the brain.

UB senior Sean Kaczmarek has been selected to receive a Marshall Scholarship, considered by some to be the country's most prestigious scholarship for undergraduates.

UB pharmacy students collect funds and words of encouragement to support their peers at the Paris Descartes University Pharmacy School.