Sure you’ve got research, but can you explain it to people?

Can a PhD student present his or her research to a general audience in an interesting and understandable way — in just three minutes?

That’s the goal of a competition being brought to UB this semester that has taken the academic world by storm. The 3MT competition, which stands for “three-minute thesis,” was started at the University of Queensland in Australia in 2008 and has grown to more than 350 universities in 18 countries.

PhD students who have completed their application to candidacy and are conducting dissertation research are eligible. The goal is to help academics hone their communication skills so they can present their ideas to the public.

“It’s a life skill,” says Sandra Flash, associate dean in UB’s Graduate School. “This is a skill that every graduate student should have. We’re focusing how to take it down a notch to make graduate research understandable to an intelligent but non-specialist audience.”

The Graduate School website has a detailed outline of the competition, including video clips of winning presentations from around the world.

An informational meeting about the competition, entitled “Public Speaking and Presentation Zen,” will be held from 4-5 p.m. March 1 in 110 Knox Hall, North Campus.

In addition to getting practice presenting, the following awards will be presented: first place, $1,000; second place, $750; third place, $500; and People’s Choice, $250.

“It pays for the candidates to pack the house with supporters for the People’s Choice award,” Flash says.

Students will be judged on their communication style based on how much it helped the audience understand their research and whether the audience was engaged.

The competition is being co-sponsored by Blackstone LaunchPad at UB. Venture coaches at the LaunchPad office in the Student Union are available to help students hone their presentations.

To apply, a student must create a 90-second video describing their research and its importance. That video must be posted on YouTube, and then applicants go to the website to apply. Then they must tweet their video link to the competition at @UB3MT.

A panel of judges will select 12 winners from the video entries to compete in the live event from 3-5 p.m. April 7 in the Center for the Arts Screening Room, North Campus. The event is free and open to the public.