UB students used cutting-edge artificial intelligence to help local businesses and community organizations solve real-world challenges at the inaugural AI Hackathon Challenge, held Sept. 27-29 on the North Campus. The goal was to develop a technological solution to one of five problem statements using generative AI — systems like ChatGPT that are capable of creating text, images, video, audio, code and other media in response to queries. The event was a partnership between UB Startup and Innovation Collaboratory, TechBuffalo, School of Management, Department of Computer Science and Engineering, and the UB Institute for Artificial Intelligence and Data Science.