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UB 2020 focus of WIVB-TV show
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UB’s long-range strategic plan will be the focus when a 30-minute special program, “UB 2020: Achieving Our Vision,” airs on WIVB-TV Channel 4 at 7 p.m. April 6.
The show, featuring interviews with UB administrators, faculty, staff and students, will focus on such topics as the UB 2020 investments in faculty and faculty research, academic programs and learning environments, serving the community and building a new economy.
The program was produced by the Center for the Arts in conjunction with University Communications. It was funded in part by sponsors Greatbatch, UBMD and Channel 4.
Channel 4 has been promoting UB 2020 and the fact that as UB grows and prospers, so will its home community and its residents through a module on its Web site.
The site, developed by University Communications, features videos focusing on UB 2020 and Channel 4’s coverage of events that have occurred as UB has moved forward with its implementation, including construction on the North Campus of a new building for the School of Engineering and Applied Sciences and on the South Campus of a new home for the School of Pharmacy and Pharmaceutical Sciences.
Also featured on the Web site and in the show to air on April 6 is President Obama’s awarding of the National Medal of Technology and Innovation, the highest honor awarded in the U.S. for technological achievement, to Esther S. Takeuchi, Greatbatch Professor in Power Sources Research in the School of Engineering and Applied Sciences.
The Web site also promotes UB Believers, giving opportunities at UB and UB’s Reaching Others brand.
Reader Comments
David Hadbawnik says:
No wonder Channel 4 was the only local news outlet that did not cover the protest of PHEEIA and UB2020 outside Capen Hall last week. This is commercial journalism at its finest.
Also, since when is it acceptable for a media outlet to fund what is essentially a political advocacy piece for airing on its own station? This strikes me as highly ethically suspect. This would be similar to ABC paying for an infomercial on a political candidate the week before an election.
Make no mistake -- PHEEIA is a political issue. It's moving through the legislature right now as part of next year's budget, and the timing of this piece couldn't be more calculated. Obviously, none of the many students, staff, and faculty who have major issues with the legislation will be seen or heard from.
Posted by David Hadbawnik, No wonder..., 04/05/10