University Council chairman Philip Wels is leading the six-week appeal, which is directed to more than 4,500 full-time faculty and staff. It will become an established part of UB's annual appeal.

"UB faculty and staff have a special understanding of how essential private support is to the university's vision for the future, particularly as we face the challenge of continued cuts in state funding," said Ronald H. Stein, vice president for university advancement and development. "Receiving support from our faculty and staff shows their dedication to UB's mission of education, research and public service. It also shows alumni and friends outside the university that we are willing to invest in our vision, and that their support is needed as well.

Faculty and staff supporters have the opportunity to make their gifts through payroll deductions and may designate these gifts to their area of choice, including undergraduate scholarships, graduate fellowships, the university's libraries, WBFO, the Center for the Arts, a particular faculty/school, athletics or unrestricted use.

The appeal will not only provide much-needed assistance for UB, it also will increase awareness among faculty and staff of the importance of private gifts.

Information on the appeal, including pledge cards and payroll-deduction forms, was distributed in early March to all full-time state, Research Foundation, UB Foundation and Faculty Student Association faculty and staff members. For additional information, contact the Office of University Development at 645-3312.