The standards and guidance outlined within this site apply university-wide to all business practices.
Our Brand Strategy
Crafting Messages
Brand Expression
Identity
Using our Identity
Planning and Inspiration
Writing Copy
Color Palette
Official Typefaces
Photos and Video
Graphic Elements
Downloads and Tools
Branding Quick Guide
This 8-page primer contains basic info on writing headlines, choosing photos, creating patterns and more, including specific guidance on where to find more detailed information on the branding website. Keep a copy on your desk as a handy reference guide. | DOWNLOAD
Accessibility Training Available
A free online educational resource is available through Deque University to improve your web accessibility knowledge and skill set. The full curriculum contains over 30 courses on creating accessible documents, testing and more, which are extremely valuable skills for web developers, content editors and all faculty and staff who create online materials.
The University at Buffalo is committed to ensuring digital accessibility for people with disabilities. We are continually improving the user experience for everyone, and applying the relevant accessibility standards to ensure we provide equal access to all users. If you experience any difficulty in accessing the content or services on this website, or if you have suggestions about improving the user experience, please contact:
University Communications at ub-ucom@buffalo.edu or 716-645-6969