Building Your Strategy
Successful social media accounts have strong, well thought out strategies.
As you build yours may want to consider:
- How social media will fit into your marketing strategy
- Whether (and where) your audience expects to find your content on social media
- Whether there is already a UB account devoted to providing similar content
- Partnering with an existing account, rather than creating a new one, may help you reach more people with less effort by leveraging their established follower base
- Partnering with an existing account, rather than creating a new one, may help you reach more people with less effort by leveraging their established follower base
- Whether you have both the content and time to maintain a channel
- Work closely with your unit’s Social Media Lead as you build your strategy. They will be accountable for anything that happens on your social media accounts
Social Media Directory
Looking for an account to partner with instead of creating a new one? Review our UB Social Media Directory.