Creating customized multimedia learning materials to enhance learning.
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The Importance of Instructional Videos
To address learner preferences and complex topics, it is often helpful to present content in a variety of ways. Instructional videos are an alternative way to present information and are encouraged for all delivery modes, not just online learning. Video provides ways for students to review content, revisit difficult topics, and allow for more active learning to occur with the instructor. Further, enhancing your course with instructor-led videos provides an opportunity to convey material through both auditory and visual channels, creating a multisensory learning environment.
Instructional Video Best Practices
Creating and editing instructional videos does require some technological and editing skills. However, the following information will help support you with your video development.
General
These suggestions will help you design instructional videos that will guide and support your students.
Keep videos brief and focused on learning outcomes
Maintain instructor presence
Use audio and visual elements to convey appropriate parts of an explanation
Use signaling to highlight important ideas or concepts
Use a conversational, enthusiastic style to enhance engagement
Embed videos in a context of active learning by using guiding questions, quiz questions, or associated homework assignments
Video Graphics
UB has specific branding and imaging standards. Before creating your slides or visuals, review these templates and guidelines to ensure your text and video graphics adhere to these standards.
Overview of the importance of video quality and strategies to do so.
Copyright
Using materials found on the internet without permission opens the possibility of copyright infringement. Assume that everything is copyright protected unless otherwise stated. If in doubt, seek permission from the original author, advice from a copyright expert or look for legal use clauses from the original source.
Panopto is the UB supported instructional video tool that allows you to record, edit and publish audio and video content directly from your computer or mobile device. Panopto has additional features such as embedded questions, closed captioning and integration into UB Learns.
Once you have recorded your instructional video, the next step is to ensure that it is accessible for all students. This can be done by adding captions and/or downloading a transcript. If using automated captions, review them for accuracy.
There is only so much information that we can process at a given time. Accordingly, there are certain techniques that you can employ as you create your videos to engage your students without overwhelming them. Short, clear, succinct videos are best due to our brain’s cognitive constraints. Additionally, chunk content into easily digestible pieces that will not cognitively overload your students.
Technical considerations are another element to consider. It is necessary to review the quality, vocal clarity and background noise as anyone of these can interfere with the effectiveness of the video.
Jim Lemoine, Assistant Professor from UB’s School of Management, shares how he creates dynamic video to increase student engagement and learning.
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