Surging egg prices are pummeling America’s bakeries

CNN quotes Charles Lindsey in an article about how surging egg prices are impacting bakeries. Raising prices is usually a tough decision for businesses because it almost always results in losing customers, said Lindsey. But, in some cases, it is necessary for a business to survive, and a business can limit how many customers it loses after raising prices if it communicates effectively the reasoning behind it, Lindsey said. “It all boils down to how well a business can explain why and how they’re sharing the pain,” Lindsey said. “The last thing you want to do is raise prices and not be transparent about it.”