MEMORY FOX
MemoryFox’s service-based technology helps nonprofits capture real-world narratives that illustrate organizations’ impacts to attract volunteer and donor support from the communities they serve. Through a variety of UB resources, the company has grown into a valuable partner for both the university and hundreds of charitable organizations around the country.
CHALLENGE & OPPORTUNITY
In the nonprofit world, dozens of organizations are all vying for the same, limited donor dollars to support their essential work. When world events or economic uncertainty increase the need for community services while diminishing the pool of donor funds, organizations have to work even harder to illustrate their impact in ways that compel the community to volunteer, donate and advocate. One of the most powerful ways nonprofits can help themselves stand out is to share stories of the people involved in, and impacted by, the work they do. But as important as those stories are, many organizations simply lack the capacity to solicit, collect, organize and curate a disparate collection of photos, videos and written narratives in a consistent and cohesive system.
SOLUTION & OUTCOME
MemoryFox is a software-as-a-service company and DIY storytelling platform that makes it easy for nonprofit organizations to build awareness and engage donors through community-generated digital content. The platform helps charitable groups around the country—food banks, United Ways, and Veterans Service Organizations—collect, organize and share pictures, videos, testimonials and anecdotes from people like donors and beneficiaries who serve as living proof of each organization’s mission and impact.
UB SUPPORT
UB’s relationship with MemoryFox is long-standing and comprehensive. The company’s co-founder started MemoryFox when he was a UB School of Management MBA student. Since then, MemoryFox has participated in a variety of UB-sponsored entrepreneurship programs, receives business mentorship and advice, and has hired several UB graduates and interns. As part of UB’s renewed commitment to growing startups in Western New York, the university has invested capital in MemoryFox for continued development of its product and content marketing ecosystem. The MemoryFox team also reduces costs, operates tax-free and makes connections by working out of office space in UB’s downtown incubator.