Become a True Blue Ambassador

Get into the spirit.

It starts in the stands.

Nobody shows pride better than the UB True Blue student club, known as the rowdiest student section in the MAC. Backed by UB Athletics, the club has been supporting UB Bulls since 2007 by showing up with energy, noise and unmatchable spirit.

True Blue student club logo.

Women's Tennis Homestand

Support UB women's tennis and watch their dominant reign continue as they look to advance to double-digit victories by the end of the upcoming two-match homestand this weekend. Head to the Miller Tennis Center on Friday, February 13 as the Bulls face Youngstown State at 1 p.m. and IUP on Saturday, February 14 at 1:30 p.m.

If you can't make the MAC-tion, check out live game stats:

Homecoming and Family Weekend

The tradition continues in 2026!

Immerse yourself in one of UB's most iconic traditions by attending our annual Homecoming and Family Weekend. Don't miss the True Blue fun and festivities, open to all students, alumni, family, and friends! 

students cheering.

Show off your blue.

True Blue Fridays

Wear your UB blue every Friday with the rest of the campus community! ðŸ§¢ðŸ¤˜

We want to see your most spirited photos!

Virtual Blue

Share your True Blue pride in virtual meetings.

Bronze bison True Blue virtual background.

Get Your UB Gear

Find the latest UB merch from one of these officially licensed, on-campus retailers to show your True Blue pride.