Nobody shows pride better than the UB True Blue student club, known as the rowdiest student section in the MAC. Backed by UB Athletics, the club has been supporting UB Bulls since 2007 by showing up with energy, noise and unmatchable spirit.
Bring the power to Alumni Arena as the women's basketball team hosts Louisiana Monroe, as part of the MAC-SBC Challenge! Tune in to the first ever meeting between these two teams at 2 p.m. on February 7. Grab your friends, wear your blue and turn your Saturday into a fun-filled True Blue afternoon!
Immerse yourself in one of UB's most iconic traditions by attending our annual Homecoming and Family Weekend. Don't miss the True Blue fun and festivities, open to all students, alumni, family, and friends!
Wear your UB blue every Friday with the rest of the campus community! 🧢🤘
Share your True Blue pride in virtual meetings.
Find the latest UB merch from one of these officially licensed, on-campus retailers to show your True Blue pride.


