This quarter, UC's reputation and student recruitment (domestic only) advertising efforts resulted in over 12M impressions of UB ad content.

UC’s media relations team produced and edited 75 news releases, 5 media advisories and 2 tip sheets. Unique page views for News Center content totaled 199,333. Earned media (total news placements) was at 8,041. Faculty experts were quoted in 3,755 news stories.

One issue of Impact in Action was deployed externally to 1,468 higher ed leaders at AAU, APLU, ACE and SUNY institutions, and internally to 205 VPS, deans and department chairs. Respective open rates were 34.30% and 55.60%, far exceeding the industry average.

Two issues of The UB Effect were deployed in Q2 to an audience of elected officials, business and community leaders and internal leadership. The newsletter earned average open rates of 31.4% (external) and 66.9% (internal), far surpassing the industry average.

The UB homepage increased home page interactions and time-on-page, driving user interactions deeper into the site. This quarter, UB’s top-level webpage attracted 515,613 page views.

This quarter, UC’s social team generated 432 posts on UB’s main channels, reaching 2.3M users and producing 118,609 total engagements, including 16,121 link clicks on UB content.

This quarter, UBNow readership remained strong with over 160,762 page views, open rate of 38.00% and a click rate of 6.30%.

This quarter, Driven to Discover produced two episodes and achieved 296 downloads. In all, nine episodes of the podcast have been produced since the show’s launch in Jan 2023, for an average download rate of 125 per episode.

This quarter, the True Blue campaign website generated 2,443 page views and 11,728 web interactions. 12 True Blue content pieces (video, editorial and imagery) in UBNow generated 4,883 clicks and 6,692 page views. 

This quarter, UC’s Trademarks and Licensing staff reviewed and granted approval of 436 designs using UB logos and other marks. UC helped secure and manage placement of UB-logoed merchandise in 21 retail outlets (13 brick and mortar stores and 8 online retailers).

UB's Merit pilot program kicked off strong this quarter – recognizing 1,529 UB students for their accomplishments. The student email open rate was 94%, and the student click-to-open rate was 68%, showing that they were eager to engage with the platform and its content.

UC develops internal and external communication strategies that build awareness and understanding of UB’s position on issues affecting the university. Additionally, UC delivers targeted alerts and updated information during urgent situations, whether it’s an incident on campus or severe weather that impacts university operations.