Key Performance Indicators (KPIs)

This report reflects collaborative efforts to implement communications strategies strengthening UB’s reputation around the world and building pride in the university among key external and internal audiences. These communications efforts support university objectives focused on increasing faculty research funding; recruiting talented students, faculty and staff; building relationships with university stakeholders; and communicating university values and positions in response to issues affecting higher education nationwide.

On this page

On this page

University Communications’ activities are closely aligned with the goals of UB’s Top 25 Ambition and are directed by a communications strategy with four primary objectives:

  1. Strengthen UB’s reputation worldwide as one of the nation’s leading public research universities and generate greater awareness of that reputation among key audiences, including peers, prospective students and faculty.
  2. Build pride in the university and support its initiatives among students, faculty, staff, alumni, so that UB and its key stakeholders can achieve their goals.
  3. Protect UB’s reputation, and its ability maintain its operations, through proactive and responsive issues management and crisis communications.
  4. Support UB’s diversity, equity and inclusion goals by developing communications standards, practices and content to support a culture of inclusion at UB.

  • FY2024 Quarter 3

    Fiscal years at UB run July 1 to June 30.

    • Brand and Reputation
      6/17/24
      This quarter, UC's reputation and student recruitment advertising efforts resulted in 12,135,870 impressions of UB ad content.
    • News and Earned Media
      6/17/24
      UC’s media relations team produced and edited 61 news releases, 8 media advisories and 11 tip sheets. Unique page views for News Center content totaled 351,040. Earned media (total news placements) was at 10,209. Faculty experts were quoted in 5,647 news stories.
    • Impact in Action
      6/17/24
      One issue of Impact in Action was deployed externally to 1,467 higher ed leaders at AAU, APLU, ACE and SUNY institutions, and internally to 203 VPS, deans and department chairs. Respective open rates were 33.70% and 50.70%, far exceeding the industry average.
    • The UB Effect
      6/17/24
      Three issues of The UB Effect were deployed in Q3 to an audience of elected officials, business and community leaders and internal leadership. The newsletter earned average open rates of 31.7% (external) and 79.1% (internal), far surpassing the industry average.
    • UB Homepage
      6/17/24
      The UB homepage increased home page interactions and time-on-page, driving user interactions deeper into the site. This quarter, UB’s top-level webpage attracted 532,263 page views.
    • Social Media
      6/17/24
      This quarter, UC’s social team generated 400 posts on UB’s main channels, reaching 2.3M users and producing 99,519 total engagements, including 8,848 link clicks on UB content.
    • UBNow
      6/17/24
      This quarter, UBNow readership remained strong with over 282,769 page views, open rate of 41.40% and a click rate of 6.50%.
    • Driven to Discover Podcast
      6/17/24
      This quarter, Driven to Discover produced three episodes and achieved 598 downloads. In all, 12 episodes of the podcast have been produced since the show’s launch in Jan 2023, for an average download rate of 144 per episode.
    • True Blue
      6/17/24
      This quarter, the True Blue campaign website generated 3,842 views and 15,942 web interactions. 17 True Blue content pieces (video, editorial and imagery) in UBNow generated 3,074 clicks and 2,571 views. 
    • Trademarks & Licensing
      6/17/24
      This quarter, UC’s Trademarks and Licensing staff reviewed and granted approval of 436 designs using UB logos and other marks. UC helped secure and manage placement of UB-logoed merchandise in 21 retail outlets (13 brick and mortar stores and 8 online retailers).
    • Merit Pages
      6/17/24
      Our Merit pilot program is continuing strong – recognizing 4,715 UB students for their accomplishments. The student email open rate was 94%, and the student click-to-open rate was 63%, showing that they were eager to engage with the platform and its content.
    • Issues Management and Crisis Communications
      6/17/24
      UC develops internal and external communication strategies that build awareness and understanding of UB’s position on issues affecting the university. Additionally, UC delivers targeted alerts and updated information during urgent situations, whether it’s an incident on campus or severe weather that impacts university operations.

Previous Fiscal Quarters