Key Performance Indicators (KPIs)
This report reflects collaborative efforts to implement communications strategies strengthening UB’s reputation around the world and building pride in the university among key external and internal audiences. These communications efforts support university objectives focused on increasing faculty research funding; recruiting talented students, faculty and staff; building relationships with university stakeholders; and communicating university values and positions in response to issues affecting higher education nationwide.
University Communications’ activities are closely aligned with the goals of UB’s Top 25 Ambition and are directed by a communications strategy with four primary objectives:
- Strengthen UB’s reputation worldwide as one of the nation’s leading public research universities and generate greater awareness of that reputation among key audiences, including peers, prospective students and faculty.
- Build pride in the university and support its initiatives among students, faculty, staff, alumni, so that UB and its key stakeholders can achieve their goals.
- Protect UB’s reputation, and its ability maintain its operations, through proactive and responsive issues management and crisis communications.
- Support UB’s diversity, equity and inclusion goals by developing communications standards, practices and content to support a culture of inclusion at UB.
FY2025 Quarter 1
Fiscal years at UB run July 1 to June 30.
